Mr Jacky Tai

Principal Consultant, StrategiCom

Topic Synopsis

Peter Drucker, the father of modern management, once wrote, “The purpose of an organisation is to allow ordinary human beings to do extraordinary things.” The question on every company’s lips is this: How do we attract the right kind of ordinary human beings to join us? This is where the need for employer branding first arose. Building an employer brand is not rocket science but it seems to require a degree in rocket science because human beings are naturally complex creatures. Jacky Tai will share with you what it takes to build a strong employer brand so that your organisation can win the toughest fight that it has ever faced – the war for human capital.

Biography

Jacky Tai graduated in 1994 with a marketing degree from one of the top 10 American universities, the University of Wisconsin in Madison. His most valuable marketing lessons, however, have come from the school of hard knocks. Since graduation, he has headed the marketing department of several start-ups in the United States and Singapore. The hyper-competition of today’s business environment taught him that what separates successful companies from also-rans is often the right strategy.

He joined International Enterprise Singapore (the former Singapore Trade Development Board) in 2004 as its branding manager, developing brand education programmes to train Singapore companies. His workshops have been attended by companies ranging from start-ups to established players like SingTel, DBS, OCBC, Great Eastern, Singapore Technologies, Fraser & Neave, Beyonics, Flextronics, Singapore Exchange and Wilmar.

Jacky also writes a regular Branding Tips column in E-Marketer magazine for the Marketing Institute of Singapore and contributes articles to marketing magazines, websites and newsletters.