Mr Ng Yeau Chong

Chief Operating Officer, Viking Offshore & Marine Ltd

Topic Synopsis

Studies showed that companies who engaged in corporate branding together with business integration are more likely to experience consistent revenue sales growth. Building a brand from integrating a few strong brands is challenging as by putting strong brands together, it will not form a stronger brand if the integration is not properly executed. Using sustainable differentiation derived from corporate brand strategy, together with proper integration across different platforms used to communicate to different stakeholders, will help companies achieve greater consistency in financial growth.

Biography

Mr Ng Yeau Chong is currently the Chief Operating Officer of Viking Offshore & Marine Ltd (VOM) and concurrently the Managing Director of Promoter Hydraulics Pte Ltd (a wholly-owned subsidiary of VOM). Mr Ng has more than 20 years of professional management experience covering sales & marketing, program management, and operations in both the public sector and private sector.

Prior to joining VOM, Mr Ng served as Asia Consulting Solution Director of Oracle Consulting Services, (2007-2010), Vice President of UOB (2000-2007), and Assistant Head of Spring Singapore (1999-2000). An Overseas Merit Scholar (SAF), Mr Ng was with the Republic of Singapore Navy for more than 10 years.

Mr Ng holds a Master of Arts from University of Oxford and a MBA (Accountancy) from Nanyang Technological University. Mr Ng is a Certified Financial Analyst (CFA), and a Financial Risk Manager (FRM).