Mr Kuek Joo Leng

Executive Director, Marketing Institute of Singapore

Biography

Mr Kuek Joo Leng is the Executive Director of the Marketing Institute of Singapore (MIS), which was formed in 1973. MIS is a ‘not-for-profit’ organization offering all levels of Sales and Marketing courses.

Joo Leng served the Singapore Armed Forces with dedication and distinction for 29 years. His tours mainly revolved around Command and Training. His last tour in the SAF was to set up and command the Specialist and Warrant Officer Institute(SWI). He drove many strategic initiatives to further enhance the training and development of the Specialists and Warrant Officers. Under his astute leadership, he successfully inculcated a culture of self-learning and established a community of best practices within SWI.

Joo Leng has always possessed a strong passion for working with youngsters, helping to groom them and give them the opportunity to develop their own strengths. He has since trained and groomed many young men to become successful professionals and businessmen.