Dr Wilson Chew

Group Principal Consultant & CEO, StrategiCom

Topic Synopsis

Rethink, Retrain, Re-engineer: Branding Innovation – A Study Of Singapore SMEs

What does innovation mean to you as a business owner? Is it equal to invention? Or is it something that lies exclusively in the domain of multinational corporations? A nation wide study of SMEs was conducted to gather responses from the business community on this issue. Innovation is key to competitive growth, but this alone will not benefit organisations unless SME owners commercialise their inventions through branding.

Biography

Dr Wilson Chew graduated with a Doctorate in Business Administration from the University of South Australia. His thesis focuses on “Corporate Brand Trust and its Influence in the Buying Behaviour in Business Services”. In the last 10 years, Dr Chew has consulted for companies globally in Brand Strategy Formulation, Marketing Strategy Design and Implementation Road-mapping.

Quoted by The Edge Weekly as a Thought-Leader in the field of Business Marketing and Brand Strategy, Dr Chew has personally served organisations such as Aetos Security Management, Amtek Engineering, CEIL Battery Systems, Cotmac Electronics, Enviro-Hub, Futuristic Store Fixtures, Goldbell Corporation, Global SanteFe, InfoTech, Intraco, Leeden, Marshal Technology, Petrobras, Rotary Engineering, SembCorp Marine amongst others.

He has co-authored 2 sell-out books on branding and differentiation, led multiple national research projects with various governments and published widely in the area of brand strategy.

StrategiCom, where Dr Chew is the Group Principal Consultant & Chief Executive Officer has its presence in 11 cities globally with 110 full time consultants.