Mr Chan Chong Beng

Vice President, Corporate Communications, Association of Small & Medium Enterprises
Chairman, Goodrich Global Pte Ltd
Chairman, Singapore Prestige Brand Award

Biography

Mr Chan Chong Beng, Chairman of Goodrich Global, is affectionately called by his friends as CB. A philanthropist, he has always been very active in charity sponsorship.

Conferred the prestigious title of ‘Overall Winner – Entrepreneur of the Year 2007’, he has changed what was once called a ‘sunset industry’ into a fast growing business. Goodrich is the leading brand in the supply and distribution of wallcovering, carpet, fabric and flooring in South East Asia. From a 7-man company in 1983, Goodrich has transcended cultures and boundaries and is now 420-man strong, with 19 regional offices.

In 2005, Mr Chan ordered a re-branding exercise to strategically re-position the Goodrich brand among end-consumers. His foresight in branding and strong business acumen led to the 93% increase in Goodrich Gallery’s revenue for 2007 in Singapore alone.

Apart from being conferred ‘Entrepreneur of the Year 2007’, Mr Chan led the company to win ‘EYA for Enterprise’ 2007 by ASME, ‘SME Growth Excellence For Top Internationalising SMEs’, ‘SME Growth Excellence For Sales Turnover’ awarded jointly by DP Information Group and HSBC for the SME Growth Excellence Recognition 2007 Award.

Furthermore, Mr Chan is the Chairman of the Singapore Prestige Brand Award Committee in the Association of Small Medium Enterprise (ASME) from 2008 to 2011.