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Does the corporate brand matter Pre-IPO

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3:55 pm
April 6, 2010


Randal

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I think with the economy rebounding, it is likely that we will see more activity in the financial markets. We are also likely to see more companies, especially those that have shelved listing plans due to the economic downturn, to now revisit its plans to go public. The question is for companies with a plan to IPO, what role does the brand play? How can i use my company's brand to generate greater investor interest in the market with the objective of a successful IPO. Any views?

12:19 am
April 7, 2010


HC

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Randal said:

I think with the economy rebounding, it is likely that we will see more activity in the financial markets. We are also likely to see more companies, especially those that have shelved listing plans due to the economic downturn, to now revisit its plans to go public. The question is for companies with a plan to IPO, what role does the brand play? How can i use my company's brand to generate greater investor interest in the market with the objective of a successful IPO. Any views?


 

HC Said:

Stitich, before you talkabout investor, talkabout staff first.  Does everyone in your company embrace the corporate brand?  I think this is a more important question…

12:20 am
April 7, 2010


HC

Guest

Sorry…i addressed wrong person…Randall…..

8:04 pm
May 14, 2010


pearllike

India

New Member

posts 2

Hi,

Thanks for sharing such a nice post. Economy is the base of any counrty and this is also very critical issue.

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