Administrator said:

Mr Jacky Tai, Consultant, StrategiCom said:

 

"Conventional marketing wisdom tells you that if you want to attack anyone, you attack that person or that company where it is weak not where it is strong. Conventional marketing wisdom unfortunately doesn't work in the unconventional business landscape that is the 21st century. "

 

Do you agree?

Yes, I agree.

21st centry is about allainces and gorwing together rather than attacking

Concpet is not attacking and defeating, but joining hands together for a better goal to each other,

Right vendor is the one who is ready to partner in the growth and take a share of it.

Post edited 10:33 am – May 26, 2010 by MT

From an economics point of view, i strongly agree with Mr. Tai's statement. According to the law of demand and supply, a simple yet powerful economic theory, companies with inherent weakness would eventually be forced out of the market due to competition. Weaknesses, in economics, can be classified as cost inefficiencies which arise from low productivity, poor management, poor coordination, undifferentiated brands etc.

Since companies with weaknesses (assuming they continue to make those mistakes and remain weak) would die naturally due to the nature of competition, we should not worry to0 much about attacking them. It is the stronger companies that we should focus on as they tend to remain as your competitors for a very long time. By homing in on your competitors strengths rather than weakness, you will find yourself picking the right competitors to fight, maximzing your time and energy in the process on the most worthy opponents.

No, I don't agree. Why must we attack our competitors if they don't attack us?  Anyway, I am an SME.  Even though I am considered a larger SME, I still have very big competitors in the international markets that I am doing business in.  I don't want to attack them.  I want to lie low and just do my business.  Sure, Mr Jacky's method might be good for growing the business but I don't want to be so aggressive.

As an SME, why do I want to take the risk of attacking a bigger company and drawing their attention to me? A bigger company has more resources, both financially and otherwise and I might end up being the one on the losing end when they channel their resources to attack me instead.