Singapore Brand Conference 2008 Gallery

The Singapore Brand Conference held on 27 March 2008 at the Marina Mandarin Hotel saw the attendance of over 300 delegates. In line with the launch of Wilson Chew & Jacky Tai’s second acclaimed branding book – “Killer Differentiators”, the event themed “Differentiate or Sell Cheap” saw the release of the DMG-StrategiCom Study on Brand Strength versus Share Returns Expectations.