Singapore Brand Conference 2011 Videos
The Singapore Brand Conference 2011 was held at the Suntec Convention Centre on 31 March with the theme “Branding in the New Normal”. This year we were honoured to have Minister of State for Trade & Industry, Mr Lee Yi Shyan, as our Guest of Honour, to give the Opening Address, as well as Mr Inderjit Singh, Deputy Chairman of the Action Community for Entrepreneurship, to deliver the Keynote Address. Other highlights included the release of results from “Corporate Branding Efforts and its Implications on Financial Performance – A Study of SGX-listed Companies” and the launch of a new branding book co-authored by Dr Wilson Chew & Mr Jacky Tai, “10 Rules to Transform Your Business Into a Brand”.
Pictures | Videos
Keynote Address
Mr Inderjit Singh
Deputy Chairman, Action Community for Entrepreneurship
Building Trust: A Key Concept in the New Normal
Dr Wilson Chew
Group Principal Consultant & CEO, StrategiCom
Capitalising on your Brand Assets
Mr Lim Meng Tat
CEO, APS Asset Management
Session 1 – Competing In The New Normal
Session Summary
Corporate Branding Efforts and its Implications on Financial Performance – A Study of SGX-listed Companies
Mr Mervin Teo
Consultant, StrategiCom
Marketing the Asian Enterprise
Mr Yap Pow Look
Operations Director, Inchone Pte Ltd
Session 2 – Marketing Your Branding Efforts
Session Summary
Branding The Family Business
Mrs Fong Loo Fern
Managing Director, CYC The Custom Shop
Attracting and Retaining Non-Family Talent
Mr Thomas Chong
General Manager, Shao Fook Engineering
Session 3 – 21st Century Family Businesses
Session Summary
Transforming Your Business Into A Brand
Mr Jacky Tai
Principal Consultant, StrategiCom
Brand Trek Into The Future
Mr Gurcharan Singh
CFO, Trek 2000
Session 4 – Playing By The Rules In The New Normal
Session Summary
