Programme Guide

“I firmly believe in the need to increase awareness amongst local enterprises to pursue branding as part of an overall strategy to turn themselves into global players with differentiated products and services.”
-Andy Lim, President, E50 Association

0800 HRS	Registration
	Keynote Address
0900 HRS	Branding X Four – 4 Times The Strength by Mr Colin Low, President & CEO, Singapore Investment Development Corporation Pte Ltd
	Opening Address
0920 HRS	Internal Brand Equity & Its Influence on Productivity – A StrategiCom-E50 Study Dr Wilson Chew, Group Principal Consultant & CEO, StrategiCom Pte Ltd
	Session 1: Human Capital Management
0940 HRS	A Sharp Nail: What Every Employer Brand Needs Mr Jacky Tai, Principal Consultant, StrategiCom Pte Ltd
1005 HRS	If You Want The Right Talent, You Got To Have The Right Idea Dr Luisa Lee, President & CEO, The Farrer Park Company Pte Ltd
1030 HRS	Panel Discussion 1 Session Chairperson: Mr Jonathan Kwan, Principal, Kwantum Leap Career Coaching
1050 HRS	Coffee Break
	Session 2: Technology and Operations
1110 HRS	Technology: That’s How You Grow An SME Mr Low Aik Lim, Managing Director, Xcellink Group Pte Ltd
1135 HRS	Building A Brand By Making Customers’ Lives Easier Dr Wu Dong Qing, Managing Director & CEO, Chemilink Technologies Group Pte Ltd
1200 HRS	Panel Discussion 2 Session Chairperson: Mr Theron Madhavan, Chief Operating Officer, Flagship Ecosystems Pte Ltd
1220 HRS	Lunch
	Session 3: Innovation and Marketing
1400 HRS	Innovation in the NYP Brand Mr Lee Youn Kay, Director – Centre for Quality, Nanyang Polytechnic
1425 HRS	Out-Of-This-World Service: Driven By The Brand Mr Danny Lien, Managing Director, Amos International Pte Ltd
1450 HRS	Panel Discussion 3 Session Chairperson: Dr Hooi Den Huan, Director, Nanyang Technopreneurship Center, Nanyang Technological University
1510 HRS	Coffee Break
	Session 4: Finance
1535 HRS	From G Link To Jacobson: Mathematics 101 – Better Brand = Better Valuation Mr Daniel Lim, Vice President, South East Asia, Jacobson Global Logistics (S) Pte Ltd
1600 HRS	The Brand That Drives The Other Brands Mr Ng Yeau Chong, Chief Operating Officer, Viking Offshore & Marine Ltd
1625 HRS	Panel Discussion 4 Session Chairperson: Dr Wilson Chew, Group Principal Consultant & CEO, StrategiCom Pte Ltd
1645 HRS	Close Of Event