The programme of Singapore Brand Conference 2010 has been specifically crafted to address the needs of small and medium sized enterprises. With a focus on building global brands, this event is set to be the year’s definitive branding conference.
Programme Guide
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0800 HRS
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Singapore Brand Conference 2010 Registration
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0900 HRS
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Keynote Address
Guest-of-Honour
Mr Inderjit Singh, Member of Parliament, Ang Mo Kio GRC
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0910 HRS
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Session 1
Building Borderless Brands: Rethinking Innovation
Session Chair: Mr Teng Theng Dar, CEO, Singapore Business Federation
Rethink, Retrain, Re-engineer – Branding Innovation:
A Study of Singapore SMEs
Dr Wilson Chew
Group Principal Consultant & CEO
StrategiCom – The B2B Branding Specialist
The Implications & Dynamics of Building a Borderless Brand
Mr Raymond Kwok
Director of Business Development
Jurong Consultants
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PANEL DISCUSSION 1
Panel Chair: Mr Teng Theng Dar, CEO, Singapore Business Federation
Dr Wilson Chew, Group Principal Consultant & CEO, StrategiCom
Mr Raymond Kwok, Director of Business Development, Jurong Consultants
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| 1040 HRS |
Coffee Break
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| 1100 HRS |
Session 2
Defending Your Brand While Expanding Into New Markets
Session Chair: Associate Professor Hooi Den Huan, College of Business, Nanyang Business School
The Battle of the 21st Century: Attacking Your Enemy’s Strength
Mr Jacky Tai
Principal Consultant
StrategiCom – The B2B Branding Specialist
Protecting Your Brand From Global Competition
Dr. Stanley Lai
Head of Intellectual Property & Technology
Allen & Gledhill
Navigating the China Market – Defending Your Design
Mr Chan Chong Beng
Chairman
Goodrich Global
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PANEL DISCUSSION 2
Panel Chair: Associate Professor Hooi Den Huan, College of Business, Nanyang Business School
Mr Jacky Tai, Principal Consultant, StrategiCom – The B2B Branding Specialist
Practice Associate Professor Ashok Charan, NUS Business School, National University of Singapore
Dr Stanley Lai, Head of Intellectual Property & Technology, Allen & Gledhill
Mr Chan Chong Beng, Chairman, Goodrich Global
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1230 HRS
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Lunch
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1400 HRS
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Session 3
Using Media to Create Borderless Brands
Session Chair: Mr PN Balji, Veteran Journalist
What CEOs SHOULD Do to Better Engage the Media – The Media’s Perspective
Mr Azhar Khalid
Senior Editor
MediaCorp News Hub
What CEOs MUST Do to Better Engage the Media” – The CEO’s Perspective
Mr Steven Tham
CEO
Leeden Limited
PANEL DISCUSSION 3
Panel Chair: PN Balji, Veteran Journalist
Mr Azhar Khalid, Senior Editor, MediaCorp News Hub
Mr Stanley Leong, Senior Producer & Presenter, 938LIVE
Mr Steven Tham, Chairman & CEO, Leeden Limited
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| 1530 HRS |
Coffee Break
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1600 HRS
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Session 4
Stepping Across the Dotted Line – Brand Consistency Through Service Delivery In A Culturally Diverse World
Session Chair: Associate Professor Annie Koh, Dean, Office of Executive & Professional Education, SMU
Stepping across the dotted line: Brand Consistency Through Service Delivery in A Culturally Diverse World
Dr Tim Andrews
Director of International MBA
University of Strathclyde
Managing A Brand in Diverse Markets – A Case On Thermal Limitec
Mr David Thomas
CEO
Thermal Limitec
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PANEL DISCUSSION 4
Panel Chair: Associate Professor Annie Koh, Dean, Office of Executive & Professional Education, SMU
Dr Tim Andrews, Director of International MBA, University of Strathclyde
Mr David Thomas, CEO, Thermal Limitec
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1730 HRS
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Closing Address
Dr Wilson Chew
Group Principal Consultant & CEO
StrategiCom – The B2B Branding Specialist
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1745 HRS
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Close of Event
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