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The programme of Singapore Brand Conference 2010 has been specifically crafted to address the needs of small and medium sized enterprises. With a focus on building global brands, this event is set to be the year’s definitive branding conference.

Programme Guide

0800 HRS

Singapore Brand Conference 2010 Registration

0900 HRS

Keynote Address
Guest-of-Honour
Mr Inderjit Singh, Member of Parliament, Ang Mo Kio GRC

0910 HRS

Session 1
Building Borderless Brands: Rethinking Innovation
Session Chair: Mr Teng Theng Dar, CEO, Singapore Business Federation

Rethink, Retrain, Re-engineer – Branding Innovation:
A Study of Singapore SMEs
Dr Wilson Chew
Group Principal Consultant & CEO
StrategiCom – The B2B Branding Specialist

The Implications & Dynamics of Building a Borderless Brand
Mr Raymond Kwok
Director of Business Development
Jurong Consultants


PANEL DISCUSSION 1
Panel Chair: Mr Teng Theng Dar, CEO, Singapore Business Federation

Dr Wilson Chew, Group Principal Consultant & CEO, StrategiCom
Mr Raymond Kwok, Director of Business Development, Jurong Consultants

1040 HRS

Coffee Break

1100 HRS

Session 2
Defending Your Brand While Expanding Into New Markets
Session Chair: Associate Professor Hooi Den Huan, College of Business, Nanyang Business School

The Battle of the 21st Century: Attacking Your Enemy’s Strength
Mr Jacky Tai
Principal Consultant
StrategiCom – The B2B Branding Specialist

Protecting Your Brand From Global Competition
Dr. Stanley Lai
Head of Intellectual Property & Technology
Allen & Gledhill

Navigating the China Market – Defending Your Design
Mr Chan Chong Beng
Chairman
Goodrich Global


PANEL DISCUSSION 2
Panel Chair: Associate Professor Hooi Den Huan, College of Business, Nanyang Business School

Mr Jacky Tai, Principal Consultant, StrategiCom – The B2B Branding Specialist
Practice Associate Professor Ashok Charan, NUS Business School, National University of Singapore
Dr Stanley Lai, Head of Intellectual Property & Technology, Allen & Gledhill
Mr Chan Chong Beng, Chairman, Goodrich Global

1230 HRS

Lunch

1400 HRS

Session 3
Using Media to Create Borderless Brands
Session Chair: Mr PN Balji, Veteran Journalist

What CEOs SHOULD Do to Better Engage the Media – The Media’s Perspective
Mr Azhar Khalid
Senior Editor
MediaCorp News Hub

What CEOs MUST Do to Better Engage the Media” – The CEO’s Perspective
Mr Steven Tham
CEO
Leeden Limited

PANEL DISCUSSION 3
Panel Chair: PN Balji, Veteran Journalist

Mr Azhar Khalid, Senior Editor, MediaCorp News Hub
Mr Stanley Leong, Senior Producer & Presenter, 938LIVE
Mr Steven Tham, Chairman & CEO, Leeden Limited

1530 HRS

Coffee Break

1600 HRS

Session 4
Stepping Across the Dotted Line – Brand Consistency Through Service Delivery In A Culturally Diverse World
Session Chair: Associate Professor Annie Koh, Dean, Office of Executive & Professional Education, SMU

Stepping across the dotted line: Brand Consistency Through Service Delivery in A Culturally Diverse World
Dr Tim Andrews
Director of International MBA
University of Strathclyde

Managing A Brand in Diverse Markets – A Case On Thermal Limitec
Mr David Thomas
CEO
Thermal Limitec


PANEL DISCUSSION 4
Panel Chair: Associate Professor Annie Koh, Dean, Office of Executive & Professional Education, SMU

Dr Tim Andrews, Director of International MBA, University of Strathclyde
Mr David Thomas, CEO, Thermal Limitec

1730 HRS

Closing Address
Dr Wilson Chew
Group Principal Consultant & CEO
StrategiCom – The B2B Branding Specialist

1745 HRS

Close of Event

Registration

Register online today to reserve your seat for the Singapore Brand Conference 2010 on 25th March 2010. Tickets are priced at SGD298 per seat.