Associate Professor Hooi Den Huan

College of Business, Nanyang Business School

Panel Topic Synopsis

Defending Your Brand While Expanding Into New Markets

The added benefits of establishing your brand’s presence in new markets goes hand-in-hand with greater risks. How then do you ensure that your brand has 360 degrees protection while expanding into new markets? Our panelists, comprising of legal experts, association leaders, academics and business leaders will provide counsel and share real life experiences on the precautions you need to take when treading in unfamiliar territory.

Biography

Dr Hooi Den Huan is an Associate Professor in the Marketing and International Business Division of Nanyang Business School, NTU. His first and postgraduate degrees in Business are from the Universities of Bradford and Manchester, respectively.

Den is a Fellow of the Chartered Institute of Marketing, UK and is an international editorial board member of the Journal of Creativity and Innovation Management, International Retail and Marketing Review and the Journal of Sports Marketing and Sponsorship. He was also a Marketing Teacher of the Year at NTU.

Apart from having conducted seminars for various companies and government agencies, Den is a Marketing Advisor of Mamee-Double Decker, a listed company on the KL Stock Exchange.

With Philip Kotler and Hermawan Kartajaya, Den co-authored two bestselling books, Think ASEAN! and Rethinking Marketing and they established the Philip Kotler Center for ASEAN Marketing. The Center has soft launched the first Marketing and Sales museum in the world which is targeted to open on May 27, 2011.