Mr Jacky Tai

Principal Consultant
StrategiCom Pte Ltd

Topic Synopsis

10 Rules For Transforming Your Business Into A Brand

Whether by design or by accident, every big global brand played by these 10 powerful but simple rules of branding. Jacky Tai will take you through these rules step-by-step to help you unlock the secrets to building great brands. He will also debunk some of the commonly held myths of branding that are holding back Singapore companies from crossing the chasm between being a business and becoming a real brand. You need to hear this message because it will give you a clear and unfair advantage over your competitors.

Biography

Jacky Tai graduated in 1994 with a marketing degree from one of the top 10 American universities, the University of Wisconsin in Madison. His most valuable marketing lessons, however, have come from the school of hard knocks. Since graduation, he has headed the marketing department of several start-ups in the United States and Singapore. The hyper-competition of today’s business environment taught him that what separates successful companies from also-rans is often the right strategy.

He joined International Enterprise Singapore (the former Singapore Trade Development Board) in 2004 as its branding manager, developing brand education programmes to train Singapore companies. His workshops have been attended by companies ranging from start-ups to established players like SingTel, DBS, OCBC, Great Eastern, Singapore Technologies, Fraser & Neave, Beyonics, Flextronics, Singapore Exchange and Wilmar. Jacky also writes a regular Branding Tips column in E-Marketer magazine for the Marketing Institute of Singapore and contributes articles to marketing magazines, websites and newsletters.