Mr Richard Eu Yee Ming

Group Chief Executive Officer
Eu Yan Sang International Limited

Panel Synopsis

Corporate Brand vs Product Brand: Which Is More Critical For International Success?

There is endless debate on which brand is more important for international success – the corporate brand or the product brand. There is no clear-cut right or wrong approach. Listen to our panel members as they share their experience in brand building with and how their corporate / product brands have played a role in their success.

Biography

Richard Eu is the Group CEO of Eu Yan Sang International Ltd. Eu Yan Sang, founded in 1879 by his great grandfather, is in the business of providing consumer healthcare products and services based on traditional Chinese and integrative medicine.

Born in Hong Kong, he lived in Singapore since young and pursued his Secondary and University education in England. After graduating with a law degree from London University, he started his career as a merchant banker. Thereafter, he was a stockbroker before buying into and managing a group of companies involved in the marketing of computer equipment in SE Asia. The business was sold and he became a venture capital consultant before joining Eu Yan Sang in 1989.

He successfully built Eu Yan Sang’s traditional Chinese medicine business to where it stands today, enjoying an unrivalled reputation as one of the leaders in this field in Asia. The Company is publicly listed on the Singapore Stock Exchange. In 2003, he was a finalist in the coveted Ernst & Young “Entrepreneur of the Year” Award in Singapore under the Master Category.