Mr Teng Theng Dar

Chief Executive Officer
Intraco Ltd

Panel Synopsis

Corporate Brand vs Product Brand: Which Is More Critical For International Success?

There is endless debate on which brand is more important for international success – the corporate brand or the product brand. There is no clear-cut right or wrong approach. Listen to our panel members as they share their experience in brand building with and how their corporate / product brands have played a role in their success.

Biography

Mr Teng Theng Dar joined Intraco Ltd., on 9 December 2002 as Chief Executive Officer.

He has over twenty-seven years of management experience in Asia, including Australia. He started his first job with a Japanese toiletries and chemical MNC in Tokyo, Japan. He later worked with an Indonesian conglomerate as Director for New Business Development to lead various joint venture development projects for food manufacturing and distribution in Indonesia. Between 1998 and 2001, he was CEO/MD of an Australian food manufacturing & marketing company listed on ASX. Before his appointment to Intraco, he was CEO of Singapore largest food & beverage company listed on SGX.

Mr. Teng is a member of APEC Business Advisory Council, Singapore Institute of Management, Singapore Institute of Directors, Marketing Institute of Singapore, Action Committee for Entrepreneurship Financing Crucible, Internationalisation Financing Committee, Singapore Customs Advisory Committee, Singapore-Liaoning Economic and Trade Council, Singapore-Zhejiang Economic & Trade Council, Vice Chairman of Foreign Trade Committee-China Council for the Promotion of International Trade, Steering Committee Member of Network China, Vice Chairman of Middle East Business Group – Singapore Business Federation and Special Advisor to Singapore Plastic Industry Association. He was also a member of the Food & Beverage Sub-Group, Singapore Economic Review Committee, Food Industry Advisory Committee, Victoria State, Australia (1999 – 2001).

He graduated from the School of Commerce, Waseda University, Japan in 1979 and he is currently serving as Exco member of Japanese University Graduates Association of Singapore (Jugas).