Dr Wilson Chew

Group Principal Consultant & Chief Executive Officer
StrategiCom Pte Ltd

Topic Synopsis

The SBF – StrategiCom B2B Branding Study For Globalisation

If you are a B2B company, you cannot afford to miss this session because it will share with you the findings of an important new study that surveyed 300 global MNCs on why they buy from the Singapore companies that they buy from. This study is the first of its kind and you need to learn the critical factors that influence your potential buyers’ shortlisting process if you want to compete more effectively in today’s global market. Wilson Chew will take you through the findings of this study and their significance as well as explain the methodology and criteria used.

Click here to find out more about the study.

Biography

Dr Wilson Chew graduated with a Doctorate in Business Administration from the University of South Australia. His thesis focuses on “Corporate Brand Trust and its Influence in the Buying Behaviour in Business Services”. In the last 10 years, Dr Chew has consulted for companies globally in Brand Strategy Formulation, Marketing Strategy Design and Implementation Road-mapping.

Quoted by The Edge Weekly as a Thought-Leader in the field of Business Marketing and Brand Strategy, Dr Chew has personally served organisations such as Aetos Security Management, Amtek Engineering, CEIL Battery Systems, Cotmac Electronics, Enviro-Hub, Futuristic Store Fixtures, Goldbell Corporation, Global SanteFe, InfoTech, Intraco, Leeden, Marshal Technology, Petrobras, Rotary Engineering, SembCorp Marine amongst others.

He has co-authored 2 sell-out books on branding and differentiation, led multiple national research projects with various governments and published widely in the area of brand strategy.

StrategiCom, where Dr Chew is the Group Principal Consultant & Chief Executive Officer has its presence in 11 cities globally with 110 full time consultants.