Dr Wilson HC Chew

Principal Consultant & Chief Executive Officer
StrategiCom Pte Ltd

Panel Synopsis

Operational Challenges in Brand Strategy Formulation

Brand strategy cannot be developed in a vacuum. Companies who do that often end up with unrealistic strategies that are next to impossible to implement successfully. Brand strategy needs to take into account the kind of operational challenges that are unique to every company and how to tackle them so that the brand strategy can have a chance of success. Our panel of experts will share with you their experience in reconciling the ideal brand strategy with the operational challenges that they face within their organisations. Singapore companies can learn a lot from these brand champions who can say, “Been there. Done that.”

Landmines To Avoid When Taking Your Brand International

Singapore is an island of 800 square kilometres and a population of 4.5 million people which makes it a tiny market by any standards. As such, Singapore companies that want to continue to grow have little choice but to venture into foreign markets. But internationalisation is a process that is fraught with problems as each market is different. Even within large countries like China or India, each region is different. Our panel of experts which have many years of experience in taking their brands into international markets will share with you on the potential landmines to avoid so that you can take some of the risks out of your internationalisation programme.

Biography

Dr Wilson Chew graduated with a Doctorate in Business Administration from the University of South Australia. His thesis focuses on “Corporate Brand Trust and its Influence in the Buying Behaviour in Business Services”. In the last 10 years, Dr Chew has consulted for companies globally in Brand Strategy Formulation, Marketing Strategy Design and Implementation Road-mapping.

Quoted by The Edge Weekly as a Thought-Leader in the field of Business Marketing and Brand Strategy, Dr Chew has personally served organisations such as Aetos Security Management, Amtek Engineering, CEIL Battery Systems, Cotmac Electronics, Enviro-Hub, Futuristic Store Fixtures, Goldbell Corporation, Global SanteFe, InfoTech, Intraco, Leeden, Marshal Technology, Petrobras, Rotary Engineering, SembCorp Marine amongst others.

He has co-authored 2 sell-out books on branding and differentiation, led multiple national research projects with various governments and published widely in the area of brand strategy.

StrategiCom, where Dr Chew is the Group Principal Consultant & Chief Executive Officer has its presence in 11 cities globally with 110 full time consultants.