Mr Benedict Chen

Executive Chairman
VibroPower Limited

Panel Synopsis

Landmines To Avoid When Taking Your Brand International

Singapore is an island of 800 square kilometres and a population of 4.5 million people which makes it a tiny market by any standards. As such, Singapore companies that want to continue to grow have little choice but to venture into foreign markets. But internationalisation is a process that is fraught with problems as each market is different. Even within large countries like China or India, each region is different. Our panel of experts which have many years of experience in taking their brands into international markets will share with you on the potential landmines to avoid so that you can take some of the risks out of your internationalisation programme.

Biography

Mr. Chen Onn Meng is Executive Chairman of the Board and Joint Managing Director of Vibropower Corporation Limited. Mr. Chen is one of the founders and has been with the Group since 1995. He was appointed as Executive Chairman and Joint Managing Director in August 2000. He is jointly responsible for the overall direction of the Group. He is also a member of the Company’s Remuneration Committee. Mr. Chen has a diploma in Mechanical Engineering from Singapore Polytechnic.