Mr Kenny Ng

Senior Manager
Lim Kim Hai Electric Co (s) Pte Ltd

Panel Synopsis

Operational Challenges in Brand Strategy Formulation

Brand strategy cannot be developed in a vacuum. Companies who do that often end up with unrealistic strategies that are next to impossible to implement successfully. Brand strategy needs to take into account the kind of operational challenges that are unique to every company and how to tackle them so that the brand strategy can have a chance of success. Our panel of experts will share with you their experience in reconciling the ideal brand strategy with the operational challenges that they face within their organisations. Singapore companies can learn a lot from these brand champions who can say, “Been there. Done that.”

Biography

Mr. Kenny Ng is the Company’s Senior Manager of Group Corporate Development and Marketing Communications. As a Senior Manager in Lim Kim Hai Electric Co (S) Pte Ltd and its subsidiaries, Mr. Ng is also responsible for business strategies and tactical marketing. Prior to joining the company, he had extensive experience in sales and marketing in the electrical and industrial automation industry. He holds a Master of Business Administration degree in Strategic Marketing from the University of Hull, United Kingdom.