Mr Murali Nair

Vice President, Marketing
Amtek Engineering

Panel Synopsis

Landmines To Avoid When Taking Your Brand International

Singapore is an island of 800 square kilometres and a population of 4.5 million people which makes it a tiny market by any standards. As such, Singapore companies that want to continue to grow have little choice but to venture into foreign markets. But internationalisation is a process that is fraught with problems as each market is different. Even within large countries like China or India, each region is different. Our panel of experts which have many years of experience in taking their brands into international markets will share with you on the potential landmines to avoid so that you can take some of the risks out of your internationalisation programme.

Biography

Mr. Murali Nair Das served as Head of Corporate Marketing of Amtek Engineering Ltd. Mr. Das served as Chief Operating Officer of Amtek (USA) Enterprises Inc., a subsidiary of Amtek Engineering Ltd. He joined on July 20, 1987. He holds a Diploma in Production Technology from the German Singapore Institute and a Bachelor of Science (Hons) degree in Business and Management Studies from the University of Bradford (UK).