Mr Ray Bigger

Principal Trainer
Think8

Topic Synopsis

Transforming Your People Into True Blue Brand Ambassadors

Once you have found your differentiating idea, you will need to communicate it consistently at all customer touch points. There are two types of communicators – static and dynamic. Static communicators refer to things like your logo, website, corporate presentation and video, brochures, etc and are quite easy to manage. Dynamic communicators refer to your people and they are not that easy to manage. Get it wrong and your brand can be damaged. Get it right and you have an army of brand ambassadors that can help you build a better brand. Mr Ray Bigger will show you how to transform your people into effective brand ambassadors.

Biography

Ray has the unique advantage of being a former English Football League & Premier League Referee. When combined with his sales and marketing career, the result is an unparalleled experience reservoir of business knowledge, people and life. In business he is committed to sales and marketing as business drivers, and to the vital part that people play in achieving company success.

His expertise lies in Sales Force Development, Sales Strategy & Sales Management, Strategic Planning / Business and Marketing Plans, Executive Team Key/Critical Meeting Architecture, Executive Team Development, Leadership and Coaching, Communication, Interpersonal & People Development Skills, Sales Skills / Key Account Management / Presentation Skills / Negotiation Skills, Myers Briggs Personality Type Indicator – Individuals & Teams and Neuro Linguistic Programming (NLP) – Master Practitioner.

Ray has an MBA from the Edinburgh Business School (2003). He is a Chartered Marketer, an Accredited Trainer & Facilitator  of the Myers Briggs Personality Type Indicator and a Master Practitioner in NLP – Neuro Linguistic Programming

He was former CEO of The British Chamber of Commerce Singapore, Board Member of the United World College of South East Asia, Panel member on ESPN Sports “Football Focus”, Chairman of Hong Kong Chartered Institute of Marketing 1994-1996 and Former President/Founder Asia Professional Speakers Association.

Ray is also author of the Coaching & Mentoring column in Travel Trades Gazette (TTG).