Mr Steven Tham

Executive Chairman & CEO,
Leeden Limited

Topic Synopsis

How To Energise A Brick-And-Mortar Company Through Branding

Many businesses adopt the “If it ain’t broke, don’t fix it” philosophy. There is nothing wrong with that approach. You will continue to have a viable business. The only downside is, you might not realise the company’s full potential with that play-it-safe strategy. Many traditional companies can be energised by a proper branding strategy that will give them a clearer strategic direction. Leeden wasn’t broke before it took on a branding project (it was doing quite well, in fact) but it went ahead with the project because it wanted to stretch the brand. Steven Tham will share with you the lessons learned from Leeden’s branding journey and how it energised the brand.

Biography

Mr. Steven Tham, appointed on the Board on 30 June 2000, has been the Leeden Limited’s Executive Chairman and Chief Executive Officer since 27 March 2001. He was last re-elected on 23 April 2009. Mr. Tham has over 30 years of working experience in the industrial, banking, trading, retail and property industries. He holds a BBA (Hons) and M.Sc (Real Estate) Degree from the University of Singapore. He is also a member of the Chartered Institute of Management Accountants and the Singapore Institute of Directors (MSID).