Mr Ulrich Johannes Schraudolph

Chief Designer
PSB Technologies

Topic Synopsis

How To Use Design To Differentiate Your Brand?

Design is one of the 13 strategies of differentiation but it is also one that is often misunderstood by companies as it is seen as a subjective and aesthetic thing. But design is as much about how things look as how they work. A good looking product (whether consumer or industrial) that doesn’t work well is as good as useless. There is actually as much science in design as there is art. Ulrich Johannes Schraudolph will share with you what makes a design great. He will also show you many examples of how companies in various categories have used design to increase their sales by as much as 2,000%.

Biography

For more than a decade, Ulrich has worked in design offices of various sizes, some among the biggest and most versatile, others small and nimble creative groups – mainly in France, and since 1998, in Singapore, with stints in Germany, USA and Korea. In this time, he has designed close to 100 products in a large variety of fields, for clients in various countries – most of which considerably boosts the clients’ revenue. Through his position at PSB Corporation, he offers international clients complete product development services, integrating beyond industrial design mechanical engineering, electronics & embedded software, mould making, pre production support and sourcing of suppliers and manufacturers in the region. Ulrich is open to creatively challenging Industrial Design projects even of relatively compact scope and enjoys taking on consulting and academic assignments (lectures, conferences, seminars etc.)