Mr Victor Chew

Group General Manager
Enviro-Hub Holdings Ltd

Panel Synopsis

Operational Challenges in Brand Strategy Formulation

Brand strategy cannot be developed in a vacuum. Companies who do that often end up with unrealistic strategies that are next to impossible to implement successfully. Brand strategy needs to take into account the kind of operational challenges that are unique to every company and how to tackle them so that the brand strategy can have a chance of success. Our panel of experts will share with you their experience in reconciling the ideal brand strategy with the operational challenges that they face within their organisations. Singapore companies can learn a lot from these brand champions who can say, “Been there. Done that.”

Biography

Mr Chew oversees the Group’s daily operations and he is a Qualified Person as defined by the Legal Profession Act and holds a Bachelor of Law (Hons) degree from the National University of Singapore. Mr Chew ran his law practice together with other partners till 2003 when he left practice for the corporate world. Prior to joining the Company, Mr Chew was a Chief Executive Officer of a local medical specialist centre. He was previously an Executive Director of a Public Listed Company and is currently an Independent Director of another company listed on the main board of the SGX-ST.