Dr Wilson Chew

Group Principal Consultant & CEO
StrategiCom – The B2B Branding Specialist

Topic Synopsis

The SNEF – StrategiCom Employer Branding Study

A company cannot grow unless it has enough of the right kind of people to drive and sustain that growth. Smaller companies have traditionally been at a disadvantage when it comes to the talent war but this Singapore National Employers Federation – StrategiCom Employer Branding Study shows how successful Singapore SMEs actually go about winning the war for human capital against the MNCs. It can be done and SMEs in this region can learn a great deal from other SMEs that have gone up against the Goliaths and beating them.

Click here to find out more about the study.

Biography

Dr Wilson Chew graduated with a Doctorate in Business Administration from the University of South Australia. His thesis focuses on “Corporate Brand Trust and its Influence in the Buying Behaviour in Business Services”. In the last 10 years, Dr Chew has consulted for companies globally in Brand Strategy Formulation, Marketing Strategy Design and Implementation Road-mapping.

Quoted by The Edge Weekly as a Thought-Leader in the field of Business Marketing and Brand Strategy, Dr Chew has personally served organisations such as Aetos Security Management, Amtek Engineering, CEIL Battery Systems, Cotmac Electronics, Enviro-Hub, Futuristic Store Fixtures, Goldbell Corporation, Global SanteFe, InfoTech, Intraco, Leeden, Marshal Technology, Petrobras, Rotary Engineering, SembCorp Marine amongst others.

He has co-authored 2 sell-out books on branding and differentiation, led multiple national research projects with various governments and published widely in the area of brand strategy.

StrategiCom, where Dr Chew is the Group Principal Consultant & Chief Executive Officer has its presence in 11 cities globally with 110 full time consultants.