Jacky Tai

Principal Consultant
StrategiCom Pte Ltd

Topic Synopsis

10 Strategies For Creating Great Names

Anything that you can do, no matter how fantastic, can be copied by your competitors. They can even do it better and cheaper. But the one thing that they can’t copy is your name. The only thing that differentiates you in the long-run is nothing more than the name. Unfortunately, many companies don’t pay enough attention to creating a good name. Some even leave the name till the last minute. Jacky Tai will share with you the 10 rules of naming that will help you to create a powerful brand name so that you will get that extra edge over competitors.

Biography

Jacky Tai graduated in 1994 with a marketing degree from one of the top 10 American universities, the University of Wisconsin in Madison. His most valuable marketing lessons, however, have come from the school of hard knocks. Since graduation, he has headed the marketing department of several start-ups in the United States and Singapore. The hyper-competition of today’s business environment taught him that what separates successful companies from also-rans is often the right strategy.

He joined International Enterprise Singapore (the former Singapore Trade Development Board) in 2004 as its branding manager, developing brand education programmes to train Singapore companies. His workshops have been attended by companies ranging from start-ups to established players like SingTel, DBS, OCBC, Great Eastern, Singapore Technologies, Fraser & Neave, Beyonics, Flextronics, Singapore Exchange and Wilmar.

Jacky also writes a regular Branding Tips column in E-Marketer magazine for the Marketing Institute of Singapore and contributes articles to marketing magazines, websites and newsletters.