Mr Chan Chong Beng

Chairman, Goodrich Global Pte Ltd
Vice President, Awards & Projects, Association of Small and Medium Enterprises

Topic Synopsis

Navigating the China Market – Defending Your Design

Design is a dynamic, ever-changing element that aids in defining your corporate identity. Securing the intellectual property rights over your design should be a priority and foremost concern for all business owners in related industries. As an economic powerhouse, China is a booming market teeming with potential business opportunities and a new market. With new markets come new competitors and new challenges. Armed with a wealth of knowledge from his ventures in China, Mr Chan from Goodrich Global will outline his experiences navigating the complex maze of regulations and copyrights in safeguarding Goodrich’s designs in China.

Biography

Mr Chan Chong Beng, Chairman of Goodrich Global is affectionately called by his friends as CB. A Philanthropist, he has always been very active in charity sponsorship.

Conferred the prestigious title of ‘Overall Winner – Entrepreneur of the Year 2007’, he has changed what was once called a ‘sunset industry’ into a fast growing business. Goodrich is the leading brand in the supply and distribution of wallcovering, carpet, fabric and flooring in South East Asia. From a 7 man company in 1983, Goodrich has transcended cultures and boundaries and is now 420 man strong, with 19 regional offices.

In 2005, Mr Chan ordered a re-branding exercise to strategically re-position the Goodrich brand among end-consumers. His foresight in branding and strong business acumen led to the 93% increase in Goodrich Gallery’s revenue for 2007 in Singapore alone.

Apart from being conferred ‘Entrepreneur of the Year 2007’, Mr Chan is the Chairman of the Singapore Prestige Brand Award 2008 Committee in the Association of Small Medium Enterprise (ASME), led the company to win ‘EYA for Enterprise’ 2007 by ASME, ‘SME Growth Excellence For Top Internationalising SMEs’, ‘SME Growth Excellence For Sales Turnover’ awarded jointly by DP Information Group and HSBC for the SME Growth Excellence Recognition 2007 Award.

In 2009, he is once again the Chairman of the Singapore Prestige Brand Award 2009 Committee in the ASME.