Mr David Thomas

CEO, Thermal Limitec

Topic Synopsis

Managing A Brand In Diverse Markets – A Case of Thermal Limitec

How would you go about ensuring the consistency of your brand when your business is spread over places as far flung as Alaska, China, Venezuela, Angola, Kazkahstan, Netherlands and Congo? Like people, brands have personalities. Having a strong personality is a great way to differentiate your brand, but this is a tough differentiator for a business as you need to ensure that everyone in your business projects this personality consistently and correctly. For a brand to be differentiated by personality and thrive in diverse markets, focus is key to success. Through his own experiences in business expansion, Mr David Thomas will share with you on the tough challenges he has faced and overcome.