Mr Raymond Kwok

Business Development Director, Jurong Consultants

Topic Synopsis

Implications and Dynamics of Building Borderless Brands

As your business matures and begins to look overseas for potential new markets, the implications and dynamics of building borderless brands become more pertinent. Mr Raymond Kwok will share the success story of how Jurong Consultants has effectively managed to overcome challenges to establish its presence in key markets such as Saudi Arabia, India and China through groundbreaking innovations.

Biography

Jurong Consultants is a major multi-disciplinary engineering firm and a wholly-owned company of JTC. Since 1968, Jurong has developed and design projects such as the Jurong Petrochemical Island, Bangalore IT Park and Suzhou Industrial Park.

Raymond spearheads the ‘emerging market’ business, successfully promoting the company’s brand entry into new territories in Central Asia, Latin America and Africa. Well-traveled and widely exposed, Raymond has varied skill-sets in business development and as quantity surveyor, garnered from his working experiences with both government-linked companies as well as foreign MNCs such as Singapore Technologies, McDermott and Foster Wheeler.

Raymond holds an MBA from University of London and is a member of the Chartered Institute of Marketing and the Association of Cost Engineers (UK).